By our senior Privacy Advisor Jonah Buts<\/p>\n\n\n\n
In today\u2019s data-driven world, organisations collect personal data from customers, employees, suppliers, etc. \u2014 every single day. This data is valuable, and with that value comes responsibility.<\/p>\n\n\n\n
? Collecting, securing and managing personal data properly is not only a legal obligation \u2014 it\u2019s also essential for your reputation.<\/p>\n\n\n\n
Yet communication about privacy often remains vague, legal and not very accessible. And that is a missed opportunity.<\/p>\n\n\n\n
By clearly and transparently explaining what data you collect, why you collect it, and how you protect it,\u00a0you strengthen data subjects’ trust in your organisation..<\/p>\n\n\n\n
Explain what you do with data in simple, concrete terms. Avoid vague statements like \u201cWe may use your data for marketing purposes\u201d<\/em> or \u201cWe collect your data to comply with legal obligations, where applicable.\u201d<\/em><\/p>\n\n\n\n Always inform individuals when you’re collecting their data. This can be done through a privacy notice, but ideally also with short, contextual \u2018just-in-time\u2019 messages. Example: \u201cWe ask for your phone number to keep you updated about your delivery \u2014 not to send direct marketing.\u201d<\/em><\/p>\n\n\n\n Long texts deter users. Use icons, visual cues, tables of contents, or interactive formats to make your information clear and accessible.<\/p>\n\n\n\n2. Be visible at the right moments<\/em><\/strong><\/h3>\n\n\n\n
3. Make it visual and interactive<\/em><\/strong><\/h3>\n\n\n\n